04 / CO-FOUNDER / PRODUCT & DELIVERY
Software for the way a business works.
We build software around the daily work of small and medium-sized businesses.
- MY ROLE
- Co-founder; product discovery, solution design and delivery
- STATUS
- 5+ paying clients
- COLLABORATION
- Co-founded with Sanchit in December 2025
The problem
Every business has its own processes. Useful software starts with understanding the people doing the work and the problems slowing them down.
What I owned
I lead discovery, solution design and delivery: understanding the task, deciding what to build and working through feedback after launch.
- 01Understand the task
- 02Define the product
- 03Build & launch
- 04Listen & improve
Two decisions
Start with the workflow.
Customer conversations shape the scope. We focus on a clear business need and a product the team can use in its daily work.
Keep listening after launch.
Delivery includes feedback and iteration. Working closely with clients helps us improve the product as their needs become clearer.
What came of it
We have worked with more than five paying SMB clients.
What matters
Being close to the customer makes the product decisions more concrete.
Client work is described at a high level to respect confidentiality.
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